[MR] Fwd: [Announcements] Deputy Seneschal for Market Research

[Rachel (Rozsa) Rosado]

---------- Forwarded message ----------
From: ea at sca.org
Date: Mon, 28 Jan 2013 12:53:07 -0500 (EST)
Subject: [Announcements] Deputy Seneschal for Market Research
To: announcements at lists.sca.org



The  Society Seneschal's office is seeking a Deputy Seneschal for
Market  Research to develop and implement a market research capability
support  the ongoing primary research needs that will prove
fundamental to the  continued improvement of decision-making for the
Society for Creative  Anachronism.

The Deputy Seneschal for Market Research  will be tasked with
integrating existing survey research tools and  resources from the
significant prior efforts of the 2010 Census  Committee with any new
staff and tools that may be necessary to support  the research and
analysis goals and needs to provide the actionable  intelligence
necessary to improve Society decision-making.

Candidates should have professional  experience and expertise
designing, deploying, and analyzing online and  offline survey designs
and web panels through a range of various tools  (e.g., Zoomerang and
SurveyMonkey) to quickly develop actionable  recommendations to
improve decision-making.  Initial projects would  focus on surveying
the general population to gauge the size and  potential interest level
of different recruitment-oriented psychological  market segments to
inform Society messaging and targeting endeavors,  and surveying our
existing populace to gauge the size and ongoing  interest level of
different retention-oriented psychographic market  segments to improve
our retention-oriented efforts.

Ideally, candidates would have survey  design and analysis experience
as an analyst within a corporate  marketing department, an advertising
or marketing agency or consultancy,  or some similar professional
background.  Additionally, expertise or  experience with SEO and/or
SEM digital marketing testing would also be  highly valued.

If you might be interested in such a  role, or are aware of anybody
who might be appropriate for the position  let me know please.  To
apply email me at [mailto:seneschal at sca.org] seneschal at sca.org
attaching both your professional and an SCA resume.