[MR] Policy Update: Media Relations

[Lady Courtney de Houghton]

Everyone,
   
  The new policy concerning the Deputy Seneschal Office for Media Relations is now online and available at:
   
  http://law.atlantia.sca.org/Policy.html#1.10
   
  It can also be read in it's entirety below.
   
  In Service,
   
  Lady Courtney de Houghton
   
  -----------------------------------------------
   
  1.10   Deputy Seneschal for Media Relations 
    1.10.1   Purpose: To ensure that all information provided to organized news media is presented professionally and conveys a true, accurate, and unbiased sense of the purpose and intent of the SCA in accordance with the society media relations policy. 
  1.10.2   Definitions 
    1.10.2.1   Organized News Media – as stated under the society media relations policy. 
  1.10.2.2   Media Relations - as stated under the society media relations policy. 
  1.10.2.3   Reportable Media event - as stated under the society media relations policy 

  1.10.3   Responsibilities of the Kingdom Deputy Seneschal for Media Relations 
    1.10.3.1   Maintain a working knowledge of Media Relations documents and notify local officers of changes. 
  1.10.3.2   To act as liaison to organized news media on behalf of the Kingdom of Atlantia at or regarding Kingdom sponsored events and activities. 
  1.10.3.3   To disseminate society prepared press materials for kingdom use; to author and disseminate Kingdom-specific materials; and to author and disseminate or approve event-specific materials, as needed. 
  1.10.3.4   Quarterly reports are due on April 15 (for the period January 1 - March 31); July 15 (April 1 - June 30); October 15 (July 1 - September 30) and January 15 (October 1 - December 31) to the Kingdom Seneschal and the Society’s Assistant Vice President for Media Relations. Reports must include all reportable media events as defined in media relations policy, including, but not limited to, contact from a Media representative for the purpose of doing a news story, column, or media presentation; a SCA Branch or representative wishing to publicize an event or activity in modern media venues; an unfortunate occurrence. Reports must include: date of activity, location, modern and society names (if applicable) of all contacts, and description of activity. 
  1.10.3.5   Copies of stories, articles, newscasts, and/or televised features must be forwarded to the Deputy Society Seneschal for Media Relations for retention in the Knowledge Base. 
  1.10.3.6   Unfortunate occurrences that might result in media coverage, including but not limited to, severe Injury or fatality; incident resulting in official law Kingdom of Atlantia Media Relations Policy Page 2 enforcement being summoned to an SCA activity; and negative news resulting in the organization being displayed in an unfortunate light—e.g. destruction of property, prominent member retained on criminal charges, etc. must be reported within seven days to the Kingdom Seneschal and the Society’s Assistant Vice President for Media Relations. Report must include, but not limited to, SCA and modern name of member, specifics on occurrence, degree of police and/or media involvement. 

  1.10.4   Responsibilities of Local Seneschals 
    1.10.4.1   The local branch seneschal is responsible for all Organized News Media contact at the branch level. Duties may be delegated to members who meet society media relations criteria. 
  1.10.4.2   The seneschal must: 
    1.10.4.2.1   Follow Society and Kingdom Media Relations policies, practices, and procedures. 
  1.10.4.2.2   Utilize approved Society or Kingdom press materials. 
  1.10.4.2.3   Contact the Kingdom Deputy Seneschal for Media Relations for creation or approval of event specific materials, when desired. 
  1.10.4.2.4   Report to the Kingdom Deputy Seneschal for Media Relations within seven days of a Reportable Media Event as described in, but not limited to, Society Media Relations policy. Report must include date of activity; location; modern and society names (if applicable) of all contacts; Barony, Canton, and Shire affiliation (if applicable); and description of activity. 
  1.10.4.2.5   Unfortunate occurrences that might result in media coverage, including but not limited to, severe Injury or fatality; incident resulting in official law enforcement being summoned to an SCA activity; and negative news resulting in the organization being displayed in an unfortunate light—e.g. destruction of property, prominent member retained on criminal charges, etc.; must be reported within seven days to the Kingdom Deputy Seneschal for Media Relations. Report must include, but not limited to, SCA and modern name of member, specifics on occurrence, and degree of police and/or media involvement. 
   
   
   





Lady Courtney de Houghton 
Atlantian Clerk of Law
Barony of Ponte Alto Chronicler
St. Anne's Clothiers Guild Webminister
Barony of Ponte Alto Deputy Webminister
Kingdom of Atlantia, SCA






			
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