[MR] In Regards to Pricing Linen Shirts

[Auntie M]

Many years ago I was fortunate enough to have the chance to sit down with
someone in the manufacturing business and ask him how I could make my new
business a success.  He shared this one bit of advice with me about pricing
your products.  His company spent many hundreds of thousands of dollars
researching a simple formula for pricing their products.  They discovered
that the simplest way to account for cost of supplies, wear and tear on
equipment, advertising, labor, etc.  was to take the cost of materials to
make one item (if you were only going to make one item, not by bulk pricing
of materials) and multiply that by 5 for your wholesale price, and if you
were going to sell direct to the consumer, multiply that wholesale price by
2.

Guess what?  That system works!  In fact, I've found that some of my items
end up being slightly under-priced when I compare similar items on the
market.  So, when you consider the pricing of those linen shirts,...$100 is
not out of the question for your suggested retail price.  If you were to
sell it for $50 you'd still be making a profit, but don't undersell
yourself!

If you want to offer a discounted price at events, price things somewhere in
the middle, but definitely don't discount yourself with special orders!
Often times, special orders actually cost you more to produce because you
may have to go farther to find the materials needed, design time will be a
little more, and you'll spend more time producing it because it IS something
special.

Just my two cents worth,...:>)!

Auntie M
Mary Mizio, Owner
Auntie M's Enchanted Garden
at Toad Song Farm
14765-D Buffalo Road
Clayton, NC  27520
phone: (919)553-2992