[MR] linen shirt pricing

[Ed Harrison]

Laura, a lot of people have written to you about  how to price your shirts 
based on costs to produce. Foget it all. Real cost to produce is your 
absolute minimum price. Beyond that, cost is a function of DEMAND. If people 
are willing to pay $600 apiece, make a lot. If they are only willing to pay 
$30 apiece, make something else. Just understand that how much people are 
willing to pay for something has almost NO relation to it's production cost.

My own recommendation is that you gather a bunch of catalogs and on-line 
sources for similar items,visit other merchants, and set your price a little 
below the median price for similar items. Experience will soon teach you how 
to adjust your pricing.

Good luck!